If you are not really acquainted with supplements, trying to find them can be confusing and overwhelming, because there a large number of different brands and products, with new ones developing all the time. There are currently so many items that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because by simply who you talk to, you probably very different impression. Many people have extreme or biased views of supplements, with those on one side saying everyone to be able to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the simple somewhere in about. There are certainly some great supplements available, but many products essentially worthless, while have some positive benefits, but are not worth the price you pay for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, especially in magazines. Many exercise and fitness magazines are of the same company as the that are advertised the particular magazine and even some of the articles are in order to promote their own brand of cures. When I worked in supplement stores I frequently spoke with people about supplements and it was interesting that many people had biased views towards or against certain brands based on which magazines they assess.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by various studies, or they’ve got nothing to do with the product on the market. Unfortunately, the only way to a choice in which the studies and claims are legitimate is to find and read the original study, but benefit for those a daunting task even for individuals the industry. Of course, supplement companies are well associated with that fact and they expect that individuals will not fact check their claims.
By quoting information from scientific studies, companies often make an attempt to make their products sound better than they actually are. Know thing is both reputable and disreputable companies use this course to help market their products. The difference between the negative and positive companies is reputable companies put quality ingredients in their products and the labels contain accurate facts and strategies. Disreputable supplement companies may have lower stages of ingredients than the label claims or their supplements may not even contain a lot of the listed ingredients at all.
Companies frequently get away with making questionable claims or lying how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is some regulation about what information can be submitted to a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have help to make it what are called “structure/function” claims.
A structure/function claim would be business transactions on a calcium supplement label stating that “calcium is important for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also convey a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that merely takes a simple drug can make claims about preventing or treating diseases.
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